Corporate Social Responsibility

Creative Synergies Group associated with Vishranthi because its impact is broad, human and deeply rooted in community values that align closely with ours.

Volunteers from CREATIVE spent time at the campus with  senior citizens and children, engaging through cross-generational activities, interactive sessions and a shared lunch. Several residents came from distinguished backgrounds and their stories of rich, full lives left the team genuinely moved.

To support and better the daily lives of the residents, the team contributed single-bed sheets, curtains, groceries, fresh fruits, geysers, a refrigerator for medicine storage, medical essentials and activity goodies for the children. This has directly benefited all the senior citizens at the community care. The visit concluded with a tour of the goshala, a quiet and grounding end to a meaningful day where we could see how life came full circle.

“We are very grateful for CREATIVE’s thoughtful support of the fridge, geysers, provisions, blankets and jackets for the elders. It will come in very useful, especially as this winter is expected to be the coldest ever!”

Sarasa Vasudevan – Managing Trustee, Vishranthi Trust

Creative Synergies Group’s ongoing partnership with Samarthanam made the final match day of the Creative Premier League, a natural stage for what came next. On March 7, 2026, the eve of International Women’s Day, 26 players from two CABI teams took the field for a cricket showdown. Among them were 2 women who have represented India at the Women’s Blind Cricket T20 World Cup, making it a fitting tribute on the eve of the day that belongs to them.

Hearing firsthand from these champions about their meetings with the Honorable President and Prime Minister of India made for one of the most memorable moments of the day. These interactions helped us gain a new perspective on our abilities, inclusion, human willpower and resilience against tough circumstances.

In a gesture of deep respect, one of the match balls signed by Rahul Dravid was presented to all our business unit heads. Creative Synergies Group also felicitated the players with adaptive bats built to international specifications, gloves, jackets and branded kit bags, that can be put to use for the upcoming Asia Cup matches and more.

“It was a wonderful experience for our players to be part of your event. Opportunities like this help create awareness about the abilities and achievements of persons with disabilities, especially in sports like blind cricket. Your support motivates our players and gives them confidence to keep representing the country with pride.”

Naveen B V, Lead – Volunteering and Corporate Engagements, Samarthanam Trust for the Disabled

This course is a first of its kind educational tool in India that supports women’s financial and entrepreneurial empowerment. Multimedia animation and hands on activities are employed to teach basic financial and accounting skills related to saving, lending and borrowing. This content is blended with leadership workshops to effectively strengthen women voices to steer their cooperatives into a successful and profitable venture that benefits society.

Through this initiative we successfully trained 309 women from SHGs in Gujarat, Uttar Pradesh and Haryana. The project was phased in 3 stages: training master trainers, training SHG leaders as mentors and mentoring SHG members. 28% of the SHG leaders who completed the training got A grade (85% marks or above) and 31% got Grade B (70% marks or above).

“We know how much principal and interest everybody has to pay each month with the accounting templates we learned. This is really helpful, no more confusion and conflicts.”

Sangeeta Devi, SHG Secretary, Arati SHG, UP

“Earlier, we used to have numerous issues related to the functioning of our SHG. By attending this training, I learned a lot, like how to maintain saving and loan ledgers and the basics of lending. Apart from all these, we understood how to sit and talk in front of others which I feel is very important.”

Meera Devi, Arati SHG, Gujarat

The Protocol not only gives a picture of the current water situation, but it can also be used as a regular monitoring tool to help communities make decisions about how to improve home water management, treatment, maintenance, storage, and knowledge.

Through our NGO Partner we implemented this program in various communities in India where women were trained in the water quality monitoring protocol and they evaluated 2500 houses in the community. The research team conducted a comparative analysis to assess the efficiency of the water ambassadors who conducted the tests. Overall, water ambassadors were able to match the research team’s findings up to 89% of the time, based on survey and water testing results.

“The knowledge we learned regarding the quality of drinking water was the overall experience of being a part of this project. When someone offered us a glass of water in the past, we never thought to check its quality, but now we realise how important it is to know what we are drinking. Not only should you verify if it’s visibly clear, but also whether it’s been boiled or filtered in the manner we recommend, and whether the hand handling the water was clean. We also learned about the diverse drinking water methods that the neighbourhood has.”

Remani, Age 40 Nellarachal

“To earn an income, obtain respect in the home, and be able to assist the community through the job. I was relieved to have a daily goal to work toward. To have small dreams and to be self-sufficient in achieving them without relying on family. These are my heartfelt responses.”

Aswathi Age 24 Nellarachal