Digital Product Engineering – CREATIVE https://www.global-csg.com Delivering Digital Innovation Tue, 17 Mar 2026 05:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 Exterior Trims Design for SUV and Sedan https://www.global-csg.com/case-studies/exterior-trims-design-for-suv-and-sedan/ https://www.global-csg.com/case-studies/exterior-trims-design-for-suv-and-sedan/#respond Wed, 26 May 2021 04:51:02 +0000 http://www.bizinventive.club/creative/?post_type=case_studies&p=3381

Learn How CREATIVE Engineered State-Of-The-Art Exterior Trims for SUV and Sedan Programs

Client:
Japanese Automotive Tier One
Industry:
Automotive
Services:
Design and Engineering of Exterior Trims
Project Background

This project was focused on engineering the exterior trims including front and rear bumper assemblies and other exterior parts from feasibility to tooling release for SUV and sedan programs.

Our Scope
  • Concept Design: Style feasibility, material definition, initial 3D concept, fixation and attachment definition
  • Virtual Proto-Release: 3d concept, 2D creation for tooling feasibility, cost estimate. CAD development employing best modeling methodologies for quick adaptability and turnaround time
  • Proto Release: Style change (b-series) update, design improvement for attachment and fixation scheme, assembly sequence, RPS definition, design with manufacturing consideration
  • Tooling Release: Style (a-series), final 3D CAD, manufacturing drawings with GD&T. Hands-on support during tool implementation
What we did

We deployed a high quality team of engineers with rich experience in design and development of automotive trims, good surfacing skills and substantial manufacturing knowledge. We were able to rapidly ramp up our team to meet our customer’s aggressive delivery schedule. Since this was a new OEM for our customer, our experience with the OEM’s standards and tacit requirements were very instrumental in our customer winning a large volume of future business from the OEM.

Engineering cost savings

30%

Faster delivery

25%

Few words from our client
CREATIVE understands very well the needs and requirements of plastic product development of automotive industry and has thorough knowledge of manufacturing processes. They deliver on their commitment even in adverse situations and the team is very responsive to all feedback and enquiries. CREATIVE has very deep understanding of requirements and processes of major automotive OEMs worldwide.Vice PresidentGlobal Engineering

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