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	<title>Aerospace &#8211; CREATIVE</title>
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		<title>Knowledge Based System For Aerospace Gears</title>
		<link>https://www.global-csg.com/case-studies/knowledge-based-system-for-aerospace-gears/</link>
		
		<dc:creator><![CDATA[creative]]></dc:creator>
		<pubDate>Wed, 26 May 2021 12:19:26 +0000</pubDate>
				<guid isPermaLink="false">http://www.bizinventive.club/creative/?post_type=case_studies&#038;p=3521</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><h2 style="text-align: left" class="vc_custom_heading" >Learn How CREATIVE Developed A Smart Knowledge Based Engineering System For Aerospace Precision Gears</h2><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_20 vc_sep_border_width_3 vc_sep_pos_align_left vc_separator_no_text" ><span class="vc_sep_holder vc_sep_holder_l"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span>
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			<div style="font-size: 17px;"><h6 style="margin:6px 0;display:inline-block;">Client:</h6> US Aerospace Tier One<br>

<h6 style="margin:6px 0;display:inline-block;">Industry:</h6> Aerospace<br>

<h6 style="margin:6px 0;display:inline-block;">Services:</h6> Knowledge Engineering, Best Practices, Should Costing, Procurement, Field Services</div>
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</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><h5 style="text-align: left" class="vc_custom_heading vc_custom_1623066390760" >Project Background</h5><p style="font-size: 16px;line-height: 29px;text-align: left" class="vc_custom_heading font-weight-500" >Development of smart knowledge-based engineering systems for aerospace precision gear systems to enable the archival and pervasive utilization of our customer’s deep engineering knowledge to facilitate concurrent engineering. The system incorporates manufacturing, warranty, purchasing and cost considerations upstream in the design process so that multidisciplinary teams can seamlessly coordinate product development activities and share expertise across the company and the supplier ecosystem.</p><div class="vc_empty_space"   style="height: 30px"><span class="vc_empty_space_inner"></span></div><h5 style="text-align: left" class="vc_custom_heading vc_custom_1623066396002" >Our Scope</h5>
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<li>Knowledge engineering to comprehensively capture, collate and archive our customer’s deep knowledge-base for precision gears, Gleason bevels and customized gear boxes for fixed wing, rotary wing, commercial and business jets</li>
<li>Implement captured design knowledge base to systematically drive semi-autonomous design from concept to tooling and production</li>
<li>Develop capability to automate design iterations and explore variety of what-if scenarios and propagation of “lessons learned” across product lines</li>
<li>Develop methodologies for opportunistic problem solving with reasoning</li>
<li>Develop case-based reasoning capabilities to reuse legacy designs</li>
<li>Support autonomous implementation of concurrent engineering and seamless communication among stakeholders</li>
</ul>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1556011661690" >What we did</h6><h3 style="line-height: 43px;text-align: left" class="vc_custom_heading" >Our consultants drove the vision of the customer's top management by conducting several workshops with a variety of global stakeholders including manufacturing, warranty, purchasing, finance, sales, design, value engineering, testing, materials and field support. We had a very highly streamlined process for knowledge acquisition and a very talented and experienced team to develop the knowledge-based system. During the validation of modules for different precision gears, Gleason bevels and customized gear boxes we determined that engineering effort was reduced by 85% for routine components and 40% for complex systems, which will have a multimillion-dollar impact on our customer’s engineering costs.</h3><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_border_width_3 vc_sep_pos_align_left vc_separator_no_text" ><span class="vc_sep_holder vc_sep_holder_l"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span>
</div><div class="vc_empty_space"   style="height: 40px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid grade"><div class="case-study-col wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623066651956" >Innovation rating</h6><h1 style="text-align: left" class="vc_custom_heading" >9.5/10</h1></div></div></div><div class="case-study-col wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623066675900" >Effort reduction</h6><h1 style="text-align: left" class="vc_custom_heading" >65%</h1></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1773655389453 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 400px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1556018727172"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623066702643" >Few words from our client</h6><blockquote id="ins-blockquotes-6acc5a62a09f6" class="ins-blockquotes ins-blockquotes-style-3 text-left text-large padding-50px-all pc-border line-height-30 " ><q style="color: #6f6f6f">During the last two years on the smart knowledge based engineering system development for our business, CREATIVE has proven to us their unique ability to do consulting, engineering and application software with a very high level of competence and capability. This is not readily available through any of our vendors in the US or Europe. They conducted multiple workshops for our leadership team to bring us up to speed on the benefits and operational challenges associated with our vision. Through collaboration and perseverance, they educated us on the latest technologies and put together an implementation roadmap to realize our vision. Kudos to CREATIVE on a job very well done!</q><cite style="color: #6f6f6f" class="text-large display-block padding-20px-top">Vice President<span class="text-small display-block">Engineering</span></cite></blockquote><script type="text/javascript">
		(function(jQuery) {jQuery("head").append("<style>#ins-blockquotes-6acc5a62a09f6.ins-blockquotes.ins-blockquotes-style-2:before {color: #6f6f6f;}#ins-blockquotes-6acc5a62a09f6.ins-blockquotes.ins-blockquotes-style-3 {background-color: #f7f7f7;}</style>")
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						</script><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1628749052356 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1556018395146"><div class="wpb_wrapper"><h1 style="color: #ffffff;text-align: center" class="vc_custom_heading vc_custom_1617088886709" >Let us Partner Together</h1><p style="font-size: 17px;color: #ffffff;line-height: 28px;text-align: center" class="vc_custom_heading" >Harness our deep domain expertise with NextGen technologies<br />
to lead in Digital Innovation</p>
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			</item>
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		<title>Design of Airframe Vertical Tail Plane Assembly Tooling</title>
		<link>https://www.global-csg.com/case-studies/design-of-airframe-vertical-tail-plane-assembly-tooling/</link>
					<comments>https://www.global-csg.com/case-studies/design-of-airframe-vertical-tail-plane-assembly-tooling/#respond</comments>
		
		<dc:creator><![CDATA[creative]]></dc:creator>
		<pubDate>Wed, 26 May 2021 12:13:00 +0000</pubDate>
				<guid isPermaLink="false">http://www.bizinventive.club/creative/?post_type=case_studies&#038;p=3516</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><h2 style="text-align: left" class="vc_custom_heading" >Learn How CREATIVE Designed Airframe Vertical Tail Plane Assembly Tooling</h2><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_20 vc_sep_border_width_3 vc_sep_pos_align_left vc_separator_no_text" ><span class="vc_sep_holder vc_sep_holder_l"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span>
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			<div style="font-size: 17px;"><h6 style="margin:6px 0;display:inline-block;">Client:</h6> Global Aerospace Tier One<br>

<h6 style="margin:6px 0;display:inline-block;">Industry:</h6> Aerospace<br>

<h6 style="margin:6px 0;display:inline-block;">Services:</h6> Process Planning, Concept Layout, Ergonomics, Assembly Build Sequence and Manufacturing Drawings</div>
		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><h5 style="text-align: left" class="vc_custom_heading vc_custom_1623066829946" >Project Background</h5><p style="font-size: 16px;line-height: 29px;text-align: left" class="vc_custom_heading font-weight-500" >Complete manufacturing engineering for design of airframe vertical tail plane assembly tooling for a narrow body commercial aircraft. Engineering efforts were focused on concept design, stress analysis and manufacturing design for the tail cone assembly and the frame assemblies. Ergonomic studies were undertaken to prove assembly feasibility and process documentation for tool use was also provided to our customer.</p><div class="vc_empty_space"   style="height: 30px"><span class="vc_empty_space_inner"></span></div><h5 style="text-align: left" class="vc_custom_heading vc_custom_1623066834860" >Our Scope</h5>
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<li><b>Input Study:</b> Engineering Part/Assembly, Process Plan of Part and Assembly, Assembly Build Sequence, Ergo Standards, Tools and Utilities</li>
<li><b>Preliminary Design Review:</b> Concept Layout, Location and Clamping Strategy, Material Selection, Accessibility Study, Loading, Unloading and Trade Off Study</li>
<li><b>Critical Design Review:</b> Final Concept, 3D Finish, 2D Manufacturing Drawings and BOM</li>
<li><b>Final Design Review:</b> Final 3D and 2D Data, Ergonomic Documents, Process Documents and Manufacturing Design Support</li>
</ul>

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	</div>
</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1556011661690" >What we did</h6><h3 style="line-height: 43px;text-align: left" class="vc_custom_heading" >We assigned fairly experienced domain experts to serve as program managers for the vertical tail plane assembly tooling project. We made several valuable recommendations to our customer on layout assembly sequence, ergonomics and feasibility which were very well received. Our documentation and manufacturing support was highly appreciated by our customer due to the in-depth experience of our technical team.</h3><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_border_width_3 vc_sep_pos_align_left vc_separator_no_text" ><span class="vc_sep_holder vc_sep_holder_l"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span>
</div><div class="vc_empty_space"   style="height: 40px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid grade"><div class="case-study-col wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623066920412" >Engineering cost savings</h6><h1 style="text-align: left" class="vc_custom_heading" >64%</h1></div></div></div><div class="case-study-col wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623066929989" >Faster delivery</h6><h1 style="text-align: left" class="vc_custom_heading" >23%</h1></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1773659793854 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 400px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1556018727172"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623066969159" >Few words from our client</h6><blockquote id="ins-blockquotes-6acc5a62a7205" class="ins-blockquotes ins-blockquotes-style-3 text-left text-large padding-50px-all pc-border line-height-30 " ><q style="color: #6f6f6f">CREATIVE has been a reliable and trustworthy partner for us. They have very good domain knowledge in aerospace assembly and a very strong and seasoned team to work on our projects. Their performance on the Vertical Tail Plane Assembly project has been outstanding. We are very pleased to have CREATIVE as our partner and look forward to a long-term relationship with them.</q><cite style="color: #6f6f6f" class="text-large display-block padding-20px-top">Vice President<span class="text-small display-block">Engineering</span></cite></blockquote><script type="text/javascript">
		(function(jQuery) {jQuery("head").append("<style>#ins-blockquotes-6acc5a62a7205.ins-blockquotes.ins-blockquotes-style-2:before {color: #6f6f6f;}#ins-blockquotes-6acc5a62a7205.ins-blockquotes.ins-blockquotes-style-3 {background-color: #f7f7f7;}</style>")
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						</script><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1628749066874 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1556018395146"><div class="wpb_wrapper"><h1 style="color: #ffffff;text-align: center" class="vc_custom_heading vc_custom_1617088886709" >Let us Partner Together</h1><p style="font-size: 17px;color: #ffffff;line-height: 28px;text-align: center" class="vc_custom_heading" >Harness our deep domain expertise with NextGen technologies<br />
to lead in Digital Innovation</p>
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		<item>
		<title>Smart Airport Passenger Information System</title>
		<link>https://www.global-csg.com/case-studies/smart-airport-passenger-information-system/</link>
					<comments>https://www.global-csg.com/case-studies/smart-airport-passenger-information-system/#respond</comments>
		
		<dc:creator><![CDATA[creative]]></dc:creator>
		<pubDate>Wed, 26 May 2021 12:03:47 +0000</pubDate>
				<guid isPermaLink="false">http://www.bizinventive.club/creative/?post_type=case_studies&#038;p=3511</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><h2 style="text-align: left" class="vc_custom_heading" >Learn How CREATIVE Developed Smart Airport Passenger Information System</h2><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_20 vc_sep_border_width_3 vc_sep_pos_align_left vc_separator_no_text" ><span class="vc_sep_holder vc_sep_holder_l"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span>
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			<div style="font-size: 17px;"><h6 style="margin:6px 0;display:inline-block;">Client:</h6> Global Aerospace Tier One<br>

<h6 style="margin:6px 0;display:inline-block;">Industry:</h6> Aerospace<br>

<h6 style="margin:6px 0;display:inline-block;">Services:</h6> Product Design, Embedded Systems, Machine Vision, AI/ML And Data Analytics</div>
		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><h5 style="text-align: left" class="vc_custom_heading vc_custom_1623067049830" >Project Background</h5><p style="font-size: 16px;line-height: 29px;text-align: left" class="vc_custom_heading font-weight-500" >Development of Smart Airport Passenger Information System to significantly customize engagement and interactivity with passengers by serving AI/ML driven content and micro services. Development of capability to determine content consumption patterns based on gender, age and ethnicity to enhance monetization of new business opportunities.</p><div class="vc_empty_space"   style="height: 30px"><span class="vc_empty_space_inner"></span></div><h5 style="text-align: left" class="vc_custom_heading vc_custom_1623067055544" >Our Scope</h5>
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			<ul>
<li>Developed multiple high-level concepts and evaluation criteria for smart airport passenger information system</li>
<li>Developed system architecture for main components of the selected concept</li>
<li>Demographics measurement methodologies were established using machine vision and lidar to determine gender, age and ethnicity</li>
<li>Audience measurement methodologies were driven by viewer engagement time and data analytics related to content consumption patterns</li>
<li>Developed real time content tailoring capability based on audience engagement</li>
<li>AI/ML driven algorithms were utilized to deliver customized content and microservices</li>
</ul>

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	</div>
</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1556011661690" >What we did</h6><h3 style="line-height: 43px;text-align: left" class="vc_custom_heading" >We realized the complexity and the technical challenges of this groundbreaking product and spent a fair bit of time internally identifying the program managers and project team. We put together a very experienced multidisciplinary team with expertise in product design, embedded systems, machine vision, AI/ML and data analytics. We synthesized several innovative concepts and evaluated a variety of methodologies for determining demographics, audience measurement and real time content tailoring. We built the prototypes and tested our algorithms on live audiences to successfully validate our methodologies. Our customer satisfaction ratings on this project were the highest among what the customer awarded for internal or external projects in the last five years.</h3><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_border_width_3 vc_sep_pos_align_left vc_separator_no_text" ><span class="vc_sep_holder vc_sep_holder_l"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span  style="border-color:#36ab9c;" class="vc_sep_line"></span></span>
</div><div class="vc_empty_space"   style="height: 40px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid grade"><div class="case-study-col wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623067106507" >Innovation rating</h6><h1 style="text-align: left" class="vc_custom_heading" >9.5/10</h1></div></div></div><div class="case-study-col wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623067126728" >Cost savings</h6><h1 style="text-align: left" class="vc_custom_heading" >35%</h1></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1773660763476 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 400px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1556018727172"><div class="wpb_wrapper"><h6 style="color: #747e80;text-align: left" class="vc_custom_heading letter-spacing-2 text-uppercase vc_custom_1623067167935" >Few words from our client</h6><blockquote id="ins-blockquotes-6acc5a62ad8d6" class="ins-blockquotes ins-blockquotes-style-3 text-left text-large padding-50px-all pc-border line-height-30 " ><q style="color: #6f6f6f">We assigned total responsibility for the development of an innovative smart airport passenger information system to CREATIVE. We have always been very impressed with their capabilities in conventional engineering focused on product development and embedded systems over the years. From concept to finish they brought their leading edge expertise in machine vision, AI/ML and data analytics to the table. We are delighted with CREATIVE’S performance on this future ready product which positions us to be a leader in this space. We look forward to partnering with them for a very long time.</q><cite style="color: #6f6f6f" class="text-large display-block padding-20px-top">Vice President<span class="text-small display-block">Digital Strategy</span></cite></blockquote><script type="text/javascript">
		(function(jQuery) {jQuery("head").append("<style>#ins-blockquotes-6acc5a62ad8d6.ins-blockquotes.ins-blockquotes-style-2:before {color: #6f6f6f;}#ins-blockquotes-6acc5a62ad8d6.ins-blockquotes.ins-blockquotes-style-3 {background-color: #f7f7f7;}</style>")
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						</script><div class="vc_empty_space"   style="height: 20px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1628749087638 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1556018395146"><div class="wpb_wrapper"><h1 style="color: #ffffff;text-align: center" class="vc_custom_heading vc_custom_1617088886709" >Let us Partner Together</h1><p style="font-size: 17px;color: #ffffff;line-height: 28px;text-align: center" class="vc_custom_heading" >Harness our deep domain expertise with NextGen technologies<br />
to lead in Digital Innovation</p>
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